Time-Titan

Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the

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How to Turn a Blog Post into a Press Release

So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. To get started, take a newsworthy blog post and…


A press release has to announce something. Unlike most blog posts, it’s not commentary, a how-to guide or a numbered list. However, the following blog post topics would work perfectly as the basis for a press release:

launch of a new companyclient success story (“Client Doubles Income After Completing Online Course”)new product, service or event announcement (e-book, webinar, meetup, seminar)awards, either that you’ve won or awarded to others (invent some!)new employees/hires/contributorsmilestones (one year in business, subscriber growth of 500%, etc.)survey results

If you don’t have any of the above news, come up with your own, like predictions (“ProBlogger Announces Top Blogging Predictions for 2012”), or a response to current news (“Company Provides Immediate SEO Assistance for Google’s New Algorithm”).


Both the headline and the body of the press release should be in the third person. Instead of “we” or “I” use the company name. Instead of “you” use “customers,” or “clients.”


Both blog posts and press releases ideally should have keywords within the first few words of the headline. Unlike most blog posts, press releases also have a subhead, which either emphasizes the headline’s point-of-difference—whyyour news is so important—or provides factual backup for the headline.


To format the headline and subhead…


PRESS RELEASE HEADLINE: IN ALL CAPS
Subhead in Title Case, Except the Little, Non-Important Words

Dateline: If you use a press release distribution service they’ll make sure you get this right, but if you’re writing it on your own, the format is: “CITY NAME [all caps], State abbreviation (Month Day, Year) – “ So as an example, you’d have “POUGHKEEPSIE, N.Y., (Aug. 31, 2011) – [First sentence starts here.]”Lead: The main news. You can be creative with your first sentence, but make sure you get the who, what, where, why and how in the first paragraph. Your keyword/s should be in the lead as well as the headline.Quote: A quote isn’t required, but it always helps to illuminate the press release and give it some personality. Go ahead and use “I”s and “you”s here. The quote is usually the second paragraph, but again, not required.Boilerplate: At the end of every press release, include a short paragraph about the company, again in the third person. Your website and phone number go here, too.

AP (Associated Press) Style is the writing blueprint for journalism—every grammar and punctuation question you have, the AP Stylebook has the answer. When I’m working on press releases, several unique-to-AP rules come up again and again.


For example, the AP Stylebook says that state names should be shortened like the old-fashioned mailing names. Florida is not FL, it’s Fla. And some cities are so well known (Chicago, Denver) that it’s not necessary to include the state. “Email” doesn’t have a hyphen but “e-commerce” does.


For a concise guide to the most relevant AP style notes, see this online AP Style guide from Purdue. AP continues to update its guidelines, so for the latest you can follow the AP Stylebook on Twitter.


For examples of press releases, go to sites like PR Newswire and PR Web and see what others have done.  Some of these press releases are not great, so use a critical eye. 


Many do not follow the “third person” and “AP Style” advice that I recommend (you’ll spot them right away … they look like blog posts), but please take a few minutes format your press release this way: it reflects expertise and professionalism, and in the end, isn’t that the image you want to portray with your blog?


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Ad Servers

Ad servers enable affiliates to plug in a short bit of code to places on their site(s), and then easily change out banners, as well as rotating a variety of banners.

Using an ad server also simplifies the management of affiliate campaigns, because you can see and compare all of your activity in one place.

I used a service called OpenX for years.

It’s free, but it also has a bit of a learning curve, and probably has more options than the average affiliate needs.

Google also rolled out Google Ad Manager back in 2008, but it seems to have been phased out at some point.

Since you’re using WordPress for your affiliate site, I would encourage you to go with a more seamless method to manage your ads.

There are countless WordPress plugins for managing ads. Just go to the Plugins section on your WordPress dashboard and click “Add New”. This will enable you to search for new plugins.

Then search for ad manager or ad rotator, and try out one of the higher rated plugins.

Note that some are free and others cost something.

I haven’t used a plugin for ad management, yet, so there isn’t one in particular that I would recommend. Just try a few out and stick with the one you like the most.

The post Ad Servers appeared first on Make Money Online with Affiliate Marketing.

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Time-Triumph.

Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the

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Google Analytics

Google Analytics is a free service from Google that provides lots of extra data about the performance of your site.

I recommend using Google Analytics, so you have a better understanding of what’s working on your site(s), and what is not working.

The service provides some basic data, such as the number of daily visits, the sources referring your traffic, and the time on your site by country.

You can also monitor activity as it happens on your site. This is a real help to see if a PPC, email or other campaigns to drive traffic are working out.

And since you should be leveraging social media for traffic to your site, Google Analytics will also provide insights and data that you can act on from that traffic.

You will also be able to see how your marketing channels work together to create sales and conversions.

Don’t put this off. It’s free and easy to set up. A quick signup and then you just drop a short snippet of code in your WordPress theme.

In the case of the Thesis theme, you would go into the WordPress dashboard, select Thesis and then Site Options.

When you are in Thesis Site Options, go to the Stats Software/Scripts area and click the + sign to expand that area.

Then paste the code and click save.

Sign up for Google Analytics.

The post Google Analytics appeared first on Make Money Online with Affiliate Marketing.

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PSEi To Reach 10,000 in 2020

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I am a Money Magnet! We are Money Magnets!

COL Financial recently conducted their Philippine Stock Market briefing for 2015.  In their forecasts, the Philippine Stock Exchange Composite Index (PSEi) is expected to reach 8,300 by year end 2015!  Furthermore, the PSEi is still on tract to hit 10,000 by 2020 at the latest.  That gives us Money Magnets a potential upside of 32%!

Here are the highlights of the session:

  • Liquidity will be the main driver to reach these levels.  These inflow of cash will come from the quantitative easing measures in Japan and Europe plus the fact that stocks still remain as the most attractive asset class due to low interest rates.

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